Our Pricing Journey
The Cost of Production Formula (COPF) remained the Board’s priority in 2020. The Board has always strived towards a cost of production formula which provides sustainability of family farms.
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COVID – At a Glance
In March 2020, the COVID-19 pandemic forced CFO to make some immediate and unprecedented modifications to the way we did business.
Starting on March 17, 2020, CFO communicated to its stakeholders that the health, safety and well-being of all CFO staff-associates, farmer-members and industry stakeholders was paramount and of the utmost importance.
All in-person meetings and stakeholder engagements were put on hold; staff-associates were given the option to work from home; Farming Operations Representatives were limiting on-farm audits and exercising vigilance; and proper sanitation facilities and hand washing facility expectations were articulated.
Our robust digital capabilities made the transition to work remote incredibly seamless. CFO Connects (CFO’s business-related, data platform website) enabled farmer-members and industry stakeholders to continue to perform daily business tasks without interruption.
CFO staff-associates were also well equipped with the necessary tools to continue to perform their responsibilities in a remote setting.
As the pandemic evolved, CFO staff-associates continued to follow the work-from-home model with all regular business and engagements taking place virtually.
Responding to COVID-19
The COVID-19 (novel coronavirus) pandemic is a global crisis that is having a huge personal, social and economic impact. Across the world, the coronavirus continues to be an immense challenge for people, businesses, regulators and governments, changing lives for everyone.
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It’s Chicken as Usual
In Spring 2020, CFO launched “Chicken as Usual”, a consumer relations marketing campaign designed to reassure Ontario families and consumers that while it may not be business as usual, it is “Chicken as Usual.”
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Communicating through the COVID-19 pandemic
In 2020, the COVID-19 pandemic forced the chicken industry to adapt to many changes as the economy shutdown to protect public health. Notable changes ranged from adjusting how farm audits were conducted, to implementing temporary chicken production reductions to support the challenged chicken marketplace.
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Industry-Wide Collaboration to Support the Food Supply Chain
While the pandemic continued to evolve and change at a rapid pace, CFO was committed to working closely alongside all stakeholders in order to continue to support the food supply chain.
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Maintaining integrity of on-farm food safety and animal care standards during COVID-19
As the COVID-19 pandemic progressed throughout 2020, the safety of farmer-members, their families, industry stakeholders, and CFO team members was a top priority for CFO.
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2020-2022 Strategic Plan & Stakeholder Matrix
In 2020, CFO was pleased to release it’s 2020-2022 Strategic Plan. As a component of the Strategic Plan, CFO underwent a thorough review of internal industry, government, and essential stakeholders to inform the implementation of the 2020-2022 CFO Strategic Plan.
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Mitigating and Managing Risk
Risk Management is an ongoing priority for all CFO operations to reduce risk and strengthen both CFO and the Ontario poultry industry’s value chain. Our business operates in a complex environment and is faced with risks and uncertainties from multiple sources that change with time, sometimes unpredictably.
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Government Relations Initiatives
CFO continues to represent the interests of farmer-members and work with all levels of government to encourage progress on our shared priorities. In 2020, CFO actively expanded the public affairs portfolio and advanced this focus throughout the COVID-19 pandemic.
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Security from Trespass and Protecting Food Safety Act
In collaboration with livestock agriculture organizations from across the province, CFO worked with the Ontario Government to support and encourage the passing and implementation of new legislation to strengthen protection for Ontario farms, farmers, and the animals in our care.
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Federal Trade Mitigation Programs
In November 2020, the Hon. Marie-Claude Bibeau, Minister of Agriculture and Agri-Food Canada (AAFC) announced $691 million over ten years for investment programs to support Canada’s poultry and egg producers.
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Virtual Chicken Day
In Fall 2020, CFO hosted Virtual Chicken Day at Queen’s Park – an annual event that brings chicken farmers and MPPs from across Ontario together to talk about the chicken industry.
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FarmGate 5 – Advancing Responsible Supply Management
Working together, FarmGate 5 focused on supporting the people and jobs in Ontario’s supply managed agriculture business, and reassuring Ontario consumers that they can continue to rely on a steady supply of safe, healthy, high quality, locally-grown poultry, egg, and dairy products.
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Virtual Reality Tour – Farm and Food Care
While we were all challenged to do things differently in 2020, virtual engagement opportunities thrived and continued to keep us all connected.
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Modernizing Over Marketing Controls
On November 30, 2020, Chicken Farmers of Ontario (CFO) communicated that there would be an upcoming change to modernizing over marketing controls. The change will become effective on June 6, 2021 (the beginning of quota period A-170).
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Continuous Improvement in the Performance of Chicks & Flocks
The Industry Chick and Flock Performance Working Group (ICFPWG) comprising of CFO’s Supply Chain Working Group (SCWG), Ontario hatcheries and the Ontario Broiler Hatching Egg & Chick Commission (OBHECC) collaboratively seeks opportunity for continuous improvement in the performance of chicks and flocks.
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Stakeholder Relationships
CFO Strategic Relationships, Industry Collaboration & Primary Customers
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